FROM EXPERIENCE: Balancing the Product Development Process: Achieving Product and Cycle‐Time Excellence in High‐Technology Industries
研究了高科技公司产品开发流程中四种失衡行为，并提出四种平衡机制来纠正，帮助管理者提高开发效率和产品市场契合度。
Most companies' product development process (PDP) is inefficient and slow. Consequently, products are often late‐to‐market, over cost and not well‐aligned with customer's needs. Because it involves all levels of the organization and crosses all functional boundaries, the PDP is very difficult to control. Unbalanced control is at the root of many of the symptoms of a troubled PDP. Michael T. Anthony and Jonathan McKay investigate the four primary unbalanced PDP behaviors exhibited by organizations and present four balancing mechanisms to correct these flaws. In their view, a balanced PDP contains a structured development methodology and project reviews at specific, high‐impact points that involves top management appropriately while still allowing empowerment of the project teams.