A Contingency Framework for Understanding Ethical Decision Making in Marketing
提出了一个权变框架，整合了影响营销人员伦理决策的个体因素、组织内重要他人和行动机会，为营销伦理理论发展提供起点。
This article addresses a significant gap in the theoretical literature on marketing ethics. This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical/unethical decisions. A contingency framework is recommended as a starting point for the development of a theory of ethical/unethical actions in organizational environments. This model demonstrates how previous research can be integrated to reveal that ethical/unethical decisions are moderated by individual factors, significant others within the organizational setting, and opportunity for action.