Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories
提出一个解释学框架，用于从消费者讲述的消费故事文本中系统提取营销洞察，帮助研究者理解消费行为的深层意义。
Craig J. Thompson, Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories, Journal of Marketing Research, Vol. 34, No. 4 (Nov., 1997), pp. 438-455