Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation
批判性地回顾了品牌、品牌管理及品牌经理制度的历史发展，分析了其演变过程与影响，对营销学者和从业者理解品牌管理实践具有参考价值。
George S. Low, Ronald A. Fullerton, Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation, Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), pp. 173-190