Seamus Connolly: A Market‐Oriented Engineer
报道了对工程师西莫斯·康诺利的非正式访谈，他开发了创新产品FASTANK，并探讨了如何通过市场规划、理论、机会主义和决策制定为产品建立营销方法，强调营销对商业的益处。
Reports an informal interview with Seamus Connolly, an engineer by training, who developed an innovative product — FASTANK. Looks at how a marketing approach was developed for this product, through market planning, theory, opportunism and decision making. Emphasizes the benefits of marketing and a marketing approach to business.