Television Commercial Wearout: An Information Processing View
研究发现电视广告重复播放会导致观众对广告和产品的评价疲劳，且增强注意力的策略无法阻止这一过程。
Repetition of a pattern of television commercials caused wearout in viewers’ evaluation of the commercials and the products being advertised. As predicted by an information processing view, wearout was not forestalled by strategies designed to enhance attention.