Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors
基于自利、交换、竞争、自由选择和外部性，提出一个管理公共卫生与社会问题行为的框架，分析目标人群如何根据动机、机会和能力对教育、营销和法律策略做出反应。
The author presents a framework that considers public health and social issue behaviors and is based on self-interest, exchange, competition, free choice, and externalities. Targets that are prone, resistant, or unable to respond to the manager's goal behave on the basis of their motivation, opportunity, and ability and on a manager's use of the strategies and tactics inherent in education, marketing, and law.