A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships
基于社会交换理论和分销渠道研究，从分销商视角构建了分销商与制造商合作关系的模型，并通过结构方程模型进行了初步实证检验。
Building upon work from social exchange theory and channels of distribution, a model of distributor-manufacturer working relationships from the distributor's perspective is presented. An initial empirical test, using a structural equation methodology, provided acceptable support of the model, given some measurement limitations. Further work on modeling both perspectives of the exchange relationship is discussed.