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选定的环境力量对消费者购买外国产品意愿的影响

The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products

Journal of the Academy of Marketing Science · 1983
被引 64 · 同刊同年前 4%
人大 AFT50ABS 4*
消费者行为国际营销环境因素购买意愿