选定的环境力量对消费者购买外国产品意愿的影响
The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products
Journal of the Academy of Marketing Science · 1983
被引 64 · 同刊同年前 4%
人大 AFT50ABS 4*
- C.-K. Wang · Metal Industries Research & Development Centre
- Charles W. Lamb · 德克萨斯基督教大学
消费者行为国际营销环境因素购买意愿