The Marketing of Social Causes: The First 10 Years
回顾了社会营销作为社会变革方法在过去十年的演变，并评估了其应用和影响，适合关注营销与社会议题结合的学者。
The application of marketing to the promotion of social causes was proposed a decade ago. The authors position social marketing as an approach to social change, describe its evolution, and review social marketing applications and assess their impact.