Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation
研究了营销研究者为何有人能识别伦理问题而有人不能，提出了伦理敏感性的两种定义并开发测量方法，发现组织社会化和视角采择提升伦理敏感性，而相对主义和正式伦理培训降低它。
Theoretical models of marketing ethics propose that people first must perceive the presence of an ethical issue before the process of ethical decision making can begin. Through the concept of ethical sensitivity, the authors explore why some marketing researchers and not others recognize and ascribe importance to the ethical content in their decision situations. The authors examine two rival definitions of ethical sensitivity and develop a measurement procedure capable of discriminating between them. The procedure then is tested on two populations (marketing students and marketing research practitioners), and several determinants of ethical sensitivity are investigated. Results indicate that the two definitions of ethical sensitivity are empirically equivalent. Furthermore, results show that the ethical sensitivity of marketing researchers is a positive function of organizational socialization and perspective taking, but a negative function of relativism and formal training in ethics.