The Influence of Product Characteristics on the Export Performance of New Industrial Products
研究了82家加拿大工业品企业，发现相对优势并非判断新产品出口潜力的唯一特性，帮助管理者决策哪些新产品应重点出口。
New products tend to achieve better than average export sales. But all new products are not exportable, so managers face a problem in deciding which new products to emphasize. This study of 82 Canadian industrial goods firms shows that relative advantage is not the only characteristic to consider in judging a new product's export potential.