门票定价

Ticket Pricing

Journal of Law & Economics · 1997
被引 87
人大 A-ABS 3

中文导读

分析了当总需求已知而个人偏好私密时,服务等级间的价格歧视,发现需求价格方差最大的等级歧视最严重,并探讨了通过质量差异和互补品定价限制替代的激励,以及容量限制下随时间递减的定价策略。

Abstract

Price discrimination among ticket service classes is analyzed when aggregate demand is known and individual preferences are private information. Serving customers in cheap second‐class seats limits the seller's ability to extract surplus from expensive first‐class seats because some switch to the lower class. Discrimination is greatest in the class with the largest variance in demand prices. The seller's incentives to limit substitution by altering the between‐class quality spread and the pricing of complementary (concession) goods are also analyzed. These issues depend on comparing “marginal” with “average” customers, parallel to the provision of public goods. Finally, when capacity limitations require sequential servicing of buyers in “batches” (for example, theatrical productions), intertemporal price discrimination requires prices to decline over time, so customers with the greatest demand prices buy higher‐priced tickets to earlier performances rather than wait for later performances. The rational policy can generate queues for early performances.

价格歧视票务等级需求价格方差跨期定价