On Using Voice Analysis in Marketing Research
总结了语音分析技术背后的概念，并指出使用该技术的主要问题，借鉴了心理语言学、心身医学、测谎和声学等学科的研究。
Voice analysis has received attention recently both in the marketing/advertising literature and among marketing research practitioners. The authors summarize the concept behind the technique and identify major concerns with its use. They draw upon research from other disciplines, particularly psycholinguistics, psychosomatic medicine, polygraphy, and acoustics for their discussion.