The Medieval Pilgrimage Business
本文综合已发表和未发表的研究，聚焦中世纪朝圣圣地的商业管理和推广，发现许多现代商业实践在中世纪欧洲朝圣中心已被广泛使用。
Although medieval pilgrimage has been the subject of extensive historical research, the economic and financial dimension has been somewhat neglected. This paper is an attempt to provide a synthesis of published and unpublished work on pilgrimage, focusing on the business management and promotional aspects of pilgrimage shrines. From the literature reviewed, it is clear that many ‘modern’ business practices were being widely used by pilgrimage centers throughout Europe in the middle ages. Examples can be found of active brand management and promotional techniques adopted by shrines operating within a highly competitive market for pilgrimage services.