A Margin-Return Model for Strategic Market Planning
针对现有战略市场规划模型不足，本文基于企业目标边际和收益水平，开发了一个规划模型，为管理者提供决策基础。
Few models are currently available to aid managers in their strategic market planning. The models or frameworks that do exist have a variety of shortcomings. This paper develops a planning model based on a firm's targeted levels of margin and return designed to provide a partial foundation on which its managers can base their strategic market planning.