Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products
研究了年龄、性别和对过去的态度如何预测消费者对文化产品的审美品味，对营销和广告从业者有用。
Morris B. Holbrook, Robert M. Schindler, Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products, Journal of Marketing Research, Vol. 31, No. 3 (Aug., 1994), pp. 412-422