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新兴采购中心中的信息控制与影响力

Information Control and Influence in Emergent Buying Centers

Journal of Marketing · 1998
被引 47
人大 AFT50UTD24ABS 4*

中文导读

研究企业购买昂贵复杂技术产品时,新兴采购中心网络中个人的信息控制如何影响其决策影响力,发现个人因素比信息控制或组织结构更重要。

Abstract

The authors focus on emergent buying center networks in firms that recently have purchased an expensive, complex, technological product. The authors examine how a person's information control and influence vary within such networks. The purpose of this study is to assess the relative contribution of information control, individual attributes, and organization structure variables on influence. The authors find that factors related to the person are the most important in explaining a buying center member's influence for this type of purchasing decision. Although less important, the variables of information control, decentralization, and formalization also affect influence. Overall, the authors find strong empirical support for their model.

采购组织行为营销管理