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产出控制、过程控制与灵活性对出口渠道绩效的影响

The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance

Journal of Marketing · 1997
被引 265
人大 AFT50UTD24ABS 4*

中文导读

研究了出口制造商与海外分销商之间的协调机制,发现产出控制和灵活性可提升渠道绩效,而过程控制无显著效果。

Abstract

The authors examine international distribution channels in terms of the coordination processes that govern the relationship between export manufacturers and their foreign-based distributors. Although this relationship is mediated by market prices, manufacturers can enhance performance by relying on certain nonmarket forms of governance—control and flexibility—to manage their overseas channel better. The authors develop a model that examines both the contextual antecedents and the performance consequences of these nonmarket governance forms. One form of controls—output control—along with flexibility, is shown to enhance export channel performance, but another control form—process control—has no performance effect.

国际营销渠道管理出口绩效公司治理