Gender Differences in the Use of Message Cues and Judgments
两项实验发现，女性比男性更易对信息线索进行深入加工，从而在判断产品时更多使用这些线索；但当线索极不明显或极其明显时，性别差异消失。
Data from two experiments suggest that the genders differ in how they make judgments. In comparison with men, women appeared to have a lower threshold for elaborating on message cues and thus made greater use of such cues in judging products. These differences were eliminated both when the message cues prompted so little attention that they were below men's and women's thresholds for message elaboration and when they prompted so much attention that both genders’ thresholds were exceeded. The origins and implications of these differences are discussed.