为速度而管理以避免产品过时:技术调查

Managing for speed to avoid product obsolescence: A survey of techniques

Journal of Product Innovation Management · 1991
被引 94
ABS 4

中文导读

调查了多种节省时间的技术,并提出了一个管理产品供应流程以加快速度的框架,帮助企业在竞争激烈的行业中避免产品过时。

Abstract

Competition among product manufacturers is intensifying in many industries. The nature of this competition forces firms to manage the product supply process for speed to avoid product obsolescence and decreased competitiveness. Rene Cordero describes a number of time-saving techniques and develops a framework for managing the product supply process for speed: making speed a central objective of the firm, selecting faster product strategies, managing for the speedy implementation of these product strategies, and managing human resources for speed. Although speeding the product supply process requires significant changes in the traditional management of product development, managing for speed can bring benefits such as faster response to market needs, reduced product cost, and increased product quality.

产品管理运营管理新产品开发竞争策略