A Test of Reducing Callbacks and Not-at-Home Bias in Personal Interviews by Weighting At-Home Respondents
研究通过加权在家受访者的数据，检验能否减少个人访谈中因回访和受访者不在家导致的偏差，对市场调研和调查设计有参考价值。
James C. Ward, Bertram Russick, William Rudelius, A Test of Reducing Callbacks and Not-at-Home Bias in Personal Interviews by Weighting At-Home Respondents, Journal of Marketing Research, Vol. 22, No. 1 (Feb., 1985), pp. 66-73