现在这是个好主意:消费者精细加工和距离感知对可持续选择的影响
Now that's a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices
Journal of Retailing · 2015
被引 33
ABS 4
- Andrea Heintz Tangari 通讯
- Scot Burton
- Ronn J. Smith
消费者行为可持续消费精细加工可能性模型解释水平理论营销