Strategic Considerations in European Retailing
研究了单一市场倡议对欧洲零售业的影响，基于二手数据和访谈，发现零售业仍碎片化且竞争激烈，但大型零售商正在崛起并加剧竞争。
The Single Market Initiative (SMI) has resulted in many changes in European retailing. This study explores the influences of the SMI on the European retail sector and discusses the strategic trends emerging from recent changes. The study is based on secondary sources of data as well as on personal interviews throughout Europe. The results indicate that although retailing in Europe remains fragmented, very competitive, and dominated by small and medium-sized firms, large, world-class retailers are emerging/entering the European retailing scene and intensifying competition.