How Crowdfunders Are Influenced by Entrepreneurial Passion: A Dual Information-Processing Perspective
研究将创业激情纳入双信息加工理论，发现激情在分析性思维中作为信息、在直觉思维中作为启发式，能提高众筹成功率1%，在准备充分且表达连贯时效果更强（+16%），但在不连贯或判断重要时失效。
We incorporate entrepreneurial passion into a dual theory of information-processing, theorizing that passion can be used as information in analytical thinking, and as a heuristic in intuitive thinking. We find that passion is generally associated with an increase in crowdfunding success rates (+1%). Its effect becomes more powerful (+16% increase in success) when exhibited in conditions of coherence/fluency, that is, with high levels of preparedness, while it disappears in conditions of incoherence/disfluency and when the judgment is important. This conceptual framework reconciles contradictory findings of previous studies, suggesting that affective cues have the power to influence decisions in contexts characterized by large numbers of non-professional investors.