冷色与暖色在B2B与B2C企业生成内容中促进正面电子口碑的作用
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Industrial Marketing Management · 2022
被引 39
ABS 3
- Jumbum Kwon 通讯
- Ka Wing Chan
- William Gu
- Felix Septianto
营销广告社交媒体色彩心理学