今晚我该睡在谁的床上?交易特定信息与合作伙伴特定信息对共享平台定价的影响

In whose bed shall I sleep tonight? The impact of transaction-specific versus partner-specific information on pricing on a sharing platform

INFORMATION & MANAGEMENT · 2022
被引 4
人大 A-ABS 3

中文导读

研究了共享平台(如Airbnb)上,关于交易对象的信息与关于交易伙伴的信息哪个对定价影响更大,发现伙伴信息影响较弱,质疑了个人信息对建立信任的必要性。

Abstract

Platform providers in the sharing economy such as AirBnB face a trade-off between providing information on the object of the transaction and providing more information about the transaction partner. We view this trade-off from an economic perspective as the choice between complete or relational contracts. Using a global data set of AirBnB listings, we empirically compare the strength of influence of premises-specific versus host-specific information on pricing on that platform. The results indicate that partner-specific information in fact has only a comparatively weak influence on prices. This sheds critical light on the frequently used argument that in the sharing economy, personal information is essential to establish the necessary trust between transaction partners. We also find that the importance of premises-specific versus partner-specific information varies with the type of premises being rented.

共享经济平台定价信息经济学Airbnb