阿里巴巴上的B2B电子口碑：基于平台的社交交换中通过在线评论传递信号

B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange

• Jun Luo
• Martin J. Liu
• Zsófia Tóth 通讯
• Mona Mrad
• Omar S. Itani