Hierarchies of knowledge about intersectionality in marketing theory and practice
研究了营销学术与实践之间关于交叉性知识的联系与断裂，揭示性别化种族资本主义和市场逻辑如何影响交叉性知识的产生，为理解营销中的身份政治与结构性不平等提供批判视角。
There is scant research regarding intersectionality and epistemic hierarchies in marketing, including connections and disconnections between knowledge about intersectionality produced in marketing scholarship and practice. Thus, we examine how market logics propelled by gendered racial capitalism and the commercialization of identity politics impact the production of knowledge about intersectionality in the marketing discipline and industry. We consider how the notion of “intersectionality” has been conceptualized and obfuscated in marketing scholarship and entwined industry discourse. Consequently, we provide a genealogy of how “intersectionality” has been framed in marketing studies and industry approaches which reflect the entanglements of knowledge production, the politics of representation, and the marketization of social justice. Overall, we contribute to scholarly interventions regarding how intersecting oppressions influence marketing and critical analyses of it, as well as the complex interrelationship between marketing, commercial representation, and discourses of identity, inequality, and structural change.