销售人员作为知识经纪人:销售影响策略对客户学习、购买决策和盈利能力的影响
The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitability
Industrial Marketing Management · 2022
被引 23
ABS 3
- Leff Bonney
- Lisa Beeler
- Ross W. Johnson
- Bryan Hochstein 通讯
销售管理客户关系管理知识管理营销策略