The social impact of the Nokia-Elcoteq business relationship: Examining the consequences of legitimating relationship norms
基于诺基亚与Elcoteq 27年的历史数据，研究商业关系中关系规范的合法化如何产生社会影响，并引入概念网络视角来解释这种影响在关系内外的扩散。
The process through which social impact occurs in business relationships has largely remained unexamined. In this paper, we draw on relational contracting theory to examine relationship norms and the social impact of their legitimation. Our data consist of 27 years of historical secondary data about the business relationship between Nokia and its subcontracting partner Elcoteq (1984–2011). We reveal how the legitimation of the role integrity and contractual solidarity norms causes social impact within this relationship and how harmonization with the social matrix norm leads to social impact both within and outside of the relationship. As a result, we introduce a concept network view of social impact. This concept thus contributes to the business relationship literature by conceptualizing the ripple effect of one business relationship on a connected network.