How Do Information Sources Shape Voters’ Political Views?
研究评估了不同政治信息来源对美国三类潜在选民（民主党、共和党、未决定者）信念和价值观的影响，发现社交媒体对未决定选民的影响尤为显著。
The study assesses the extent to which the various sources of political information may influence the beliefs and values held by three groups of potential voters in the United States (Democrats, Republicans, and undecided). It interprets findings regarding the efficacy of the various sources of political information in the context of communication theories to explain the emerged group differences and suggests political marketing strategies to influence potential voters. The study findings suggest the possible powerful effects of social media relative to other sources in affecting the political views of undecided potential voters.