利用消费者行为研究形成对B2B买家行为的新见解：情境化现有研究并制定研究议程
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
Industrial Marketing Management · 2022
被引 23
ABS 3
- Mayoor Mohan 通讯
- Riza Casidy
- Park Thaichon
- Munyaradzi W. Nyadzayo
消费者行为B2B营销买家行为营销研究