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资源互动:关键概念、关系与表征

Resource interaction: Key concepts, relations and representations

Industrial Marketing Management · 2022
被引 43
ABS 3

中文导读

本文梳理了工业营销与采购领域20年来关于资源互动的关键概念及其关系,旨在建立更通用的理解框架,促进该领域及跨B2B研究的理论发展。

Abstract

Value co-creation is a core focus area in both B2B marketing and strategy research, necessitating resource utilization within and across organizational boundaries. In the Industrial Marketing and Purchasing (IMP) group, scholars have focused on the interactions among resources as one important way to analyze central questions about resources in business relationships and networks. This has produced a breadth of investigations and concepts that are locally defined and utilized. This may hamper further theoretical development and inhibit analytical precision. The purpose of this paper is to develop a more general shared understanding of resource interaction by identifying and explicating the key concepts used, and to assess its status as an approach. The paper synthesizes 20 years of research to identify key concepts and the relationships across concepts. This provides both a platform for further conceptual and empirical research within IMP and potential for cross-fertilization with parallel B2B areas.

B2B营销战略研究工业营销与采购资源管理