考察国际市场中的跨文化因素对顾客参与和购买意愿的作用

Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention

• Sheshadri Chatterjee · 印度理工学院克勒格布尔分校 通讯
• Ranjan Chaudhuri
• Demetris Vrontis