Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry
研究发现,千禧一代与婴儿潮一代在精酿啤酒消费上的差距主要源于代际间消费资本的差异,而非内在偏好的不同。
Differences in consumption capital across generations account for most of the craft beer share gap between millennials and baby boomers, not differences in intrinsic preferences.