Effects of Cultural Ecosystem Services on Visitors’ Subjective Well-Being: Evidences From China’s National Park and Flower Expo
研究构建了文化生态系统服务与游客主观幸福感的关系模型，基于中国国家公园和花博会数据，发现感知价值通过场所依恋和事件依恋的链式中介效应影响幸福感。
This study proposes a model on the relationship between cultural ecosystem service (CES) and visitors’ subjective well-being (SWB). The model consists of the four constructs of CES, SWB, place attachment, and event attachment, which are developed from literature of multiple disciplines. The model is tested with primary data collected in a China’s national park and its 10th Flower Expo. The results indicate that perceived value of CES has strong direct effect on visitors’ SWB, as well as a serial mediating effect through place attachment and event attachment. Perceived value of CES is an important antecedent of place attachment, event attachment, and visitors’ SWB. When controlling the effect of CES, event attachment exhibits a significant effect on visitors’ SWB, but the effect of place attachment is insignificant. In addition to the proposed model, the study’s findings provide fresh empirical evidence to further understand each of the four constructs and their interrelationship.