Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality
提出了一个概念框架，研究消费者在多次放纵选择中如何基于感知特殊性和先前决策来合理化自己的行为，为理解放纵选择模式及未来研究提供方向。
Much can be learned from studying the effectiveness of consumers’ justifications for their behavior across multiple sequential choice occasions, but research on this topic is scarce. In response, the present research puts forth a conceptual framework for addressing vice-virtue dilemmas through the lens of repeated justifications for indulgent choice based on the notion of perceived exceptionality over time and the salient prior decisions that help to determine this exceptionality. The authors discuss their framework for a broader understanding of indulgent choice and decision-making patterns, as well as possible process mechanisms and specific avenues for future research.