电动汽车消费者行为:领域图谱与研究议程

Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda

JOURNAL OF BUSINESS RESEARCH · 2022
被引 187 · 同刊同年前 4%
人大 A-ABS 3

中文导读

对254篇电动汽车消费者行为研究进行文献计量和主题分析,揭示期刊与作者共引网络、研究中心分布及理论扩展,为从业者提供消费者画像,并提出研究问题。

Abstract

Research on consumers of electric vehicles appears to offer significant contributions relative to the behaviour factors that stimulate purchase. Although it is one of the topics most endorsed by international organisations, a holistic compendium of the literature is not provided. Therefore, different research directions necessitate a clear systematisation. This study moves in this direction by conducting a bibliometric and thematic analysis of 254 studies related to consumer behaviour in the electric car market. The research reveals the primary co-citation network between international journals and authors, a map of the leading research centres on the topic, and the dimensions covered by scholars. Additionally, the analysis extends the theory of planned behaviour, offering a valuable consumer identikit for practitioners. Based on the results, the study provides multiple research questions helpful to feed the academic debate.

电动汽车消费者行为文献计量分析主题分析市场营销