公开抱怨:因祸得福?教育召唤作为一种仁慈的过程,赋予消费者在品牌社交媒体上发声的权利
Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media
JOURNAL OF BUSINESS RESEARCH · 2022
被引 8
人大 A-ABS 3
- Iris Siret 通讯
- William Sabadie · 里昂大学
消费者行为品牌管理社交媒体营销服务补救