吸引更有意义的互动:问题和产品类型对社交媒体广告评论的影响
Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings
JOURNAL OF BUSINESS RESEARCH · 2022
被引 18
人大 A-ABS 3
- You Li
- Yaping Chang 通讯
- Zhehao Liang · 华中科技大学
社交媒体营销广告效果消费者行为产品类型