How to convert green entrepreneurial orientation into green innovation: The role of knowledge creation process and green absorptive capacity
基于资源优势和知识基础理论，通过对173名中高层管理者的调查，研究了绿色创业导向如何通过知识创造过程的中介作用和绿色吸收能力的调节作用影响绿色创新。
Abstract Based on the resource advantage theory and knowledge‐based theory, this study explores the impact of green entrepreneurial orientation (GEO) on green innovation, the moderating role of green absorptive capacity (GAC), and the mediating role of knowledge creation process. Through the survey of 173 middle‐senior managers, this study finds that GEO significantly affects green innovation, and GEO has a positive impact on knowledge exchange (KE) and knowledge integration (KI). Furthermore, GAC strengthens the positive impact of GEO on knowledge creation process. Additionally, KE and KI have positive impacts on green product innovation and green process innovation. KE and KI play the mediating roles in the relationship between GEO and green innovation. These results expand the theoretical basis of green entrepreneurship, provide a more comprehensive understanding of how to carry out green innovation for enterprises, and contribute to the improvement of the research on green entrepreneurship.