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家庭对资源稀缺的回应

Family responses to resource scarcity

Journal of the Academy of Marketing Science · 2022
被引 35
人大 AFT50ABS 4*

中文导读

通过对30个不同背景家庭的深度访谈,研究家庭如何应对时间、金钱或空间等资源稀缺,发现生活事件触发资源错配,家庭根据长期资源和社交网络调整消费与投资,但成员灵活性受集体目标、控制领域和谈判制约。

Abstract

Resource scarcity, manifested through limited time, money or space, is a prevalent aspect of family life. Drawing on depth interviews with 30 families from diverse demographic backgrounds, this study develops a framework to demonstrate how families respond to resource scarcity. Our research examines how multi-dimensional, concurrent and/or consecutive life events, such as job changes, house moves, or childbirth, create a mismatch between available and required resources to trigger situational resource scarcity. We identify different patterns of adjustments in consumption and resource investment over time, based on families' chronic resources and reliance on support networks. Notably, the greater flexibility afforded by multiple family members is constrained by collective goals, domains of control, tensions and negotiations. Supplementary Information: The online version contains supplementary material available at 10.1007/s11747-022-00882-7.

家庭消费资源管理消费者行为市场营销