🌙

共享经济中服务提供者的经验与订单选择

Provider experience and order selection in the sharing economy

Information Systems Journal · 2022
被引 3
ABS 4

中文导读

利用中国共享餐饮平台数据,研究发现服务提供者的订单数量随经验先增后减,但销售收入持续上升,原因是他们调整了订单选择策略。

Abstract

Abstract The sharing economy, enabled by digital platforms, which connect providers and consumers for peer‐to‐peer exchanges, experienced rapid growth in recent years. Although researchers attempted to explore the societal or business impact of the sharing economy market, little is known about how individual providers operate their businesses, given that providers are capacity‐constrained , self‐scheduled and unprofessional . In this study, we are interested in the relationship between experience and providers' order selection behaviours. Leveraging a rich and proprietary dataset from a large sharing economy platform—which facilitates the exchanges of home‐cooked meals in China—and employing multiple identification strategies and estimation methods, we find that the number of orders declined by a provider first increases with their experience, but later decreases. However, their sales revenue keeps increasing with experience. Our investigation further reveals that this happens because providers adjust their order selection strategies at different experience levels to achieve higher revenue in the sharing economy. Our study is among the pioneering studies to empirically understand providers' market behaviours in the sharing economy and offers important practical implications.

共享经济平台经济服务提供者行为经验学习