“我为我的工作感到自豪”:探究技术创新对员工品牌大使作用的心理机制
“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Technological Forecasting and Social Change · 2022
被引 15
ABS 3
- Ruizhi Yuan
- Jun Luo
- Martin J. Liu 通讯
- Natalia Yannopoulou
技术创新员工品牌大使心理学知识管理市场营销