跨项目阶段的竞合张力:一个悖论视角

Coopetitive tensions across project phases: A paradox perspective

Industrial Marketing Management · 2022
被引 18
ABS 3

中文导读

研究了竞合关系中合作与竞争之间的张力如何在不同项目阶段(前期和实施阶段)变化,发现成熟行业企业在前期阶段常因内部张力受损,需通过公司层面的应对策略来管理。

Abstract

Coopetition is a paradoxical phenomenon that encapsulates the dynamic interplay between cooperation and competition. Management of tensions, inherent in coopetitive relationships, is a success factor for this type of collaboration. Previous research has extensively examined management of tensions in the implementation phase of coopetitive innovation projects but has paid little attention to the dynamics of these tensions across different project phases. This gap is disconcerting since the innovation management literature recognizes the fuzziness and uncertainty of the pre-project phase as critical to the continuity of an innovation project. We argue that differences between project phases are likely to affect tensions, and qualitatively investigate their nature and management in the pre-project and implementation phases. The findings indicate that companies in mature industries often experience strong intra-organizational tensions during the pre-project phase due to performing and organizing paradoxes. These tensions may harm companies' participation in projects and need to be handled by a working-through strategy at the company level. In contrast, inter-organizational tensions are identified as the dominant type of tensions during the project implementation phase due to performing, organizing and learning paradoxes. Inter-organizational tensions need to be addressed by working-through strategy, splitting-and-integration strategy or a combination of the two strategies, respectively.

竞合悖论创新项目管理张力管理