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平台竞争与互补者回应:结合设计规则与比较调整、交易和机会成本框架的洞见

Platform competition and complementor responses: insights from combining design rules with the comparative adjustment, transaction, and opportunity cost framework

Industrial and Corporate Change · 2022
被引 10
人大 BABS 3

中文导读

研究了平台所有者升级决策如何影响互补者的数量和质量,以及这些互动如何影响平台竞争,以美国视频游戏产业为例。

Abstract

Abstract Platform owners regularly make decisions regarding whether, when, and how to upgrade their platforms as they compete with other platforms. These decisions must consider how platform complementors and rivals are likely to respond to various changes because a platform suffers in competition when the quantity or quality of its complementors is low. This paper analyzes such interactions in the US videogame industry. We show how a combined design rule-comparative adjustment, transaction, and opportunity cost framework can help to explain and predict these interactions in this industry.

平台竞争互补者视频游戏产业设计规则交易成本