Platform competition and complementor responses: insights from combining design rules with the comparative adjustment, transaction, and opportunity cost framework
研究了平台所有者升级决策如何影响互补者的数量和质量,以及这些互动如何影响平台竞争,以美国视频游戏产业为例。
Abstract Platform owners regularly make decisions regarding whether, when, and how to upgrade their platforms as they compete with other platforms. These decisions must consider how platform complementors and rivals are likely to respond to various changes because a platform suffers in competition when the quantity or quality of its complementors is low. This paper analyzes such interactions in the US videogame industry. We show how a combined design rule-comparative adjustment, transaction, and opportunity cost framework can help to explain and predict these interactions in this industry.