What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
研究餐厅标志中的笑脸符号如何影响消费者对价格和健康程度的感知，为餐饮营销和消费者决策提供参考。
Annika Abella* , Leah Smithb & Dipayan Biswasc a University of Tennessee, Knoxville, Tennessee, USAb University of Arkansas, Fayetteville, Arkansas, USAc University of South Florida, Tampa, Florida, USA