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讨价还价前的策略性沟通:两种导向的故事

Strategic Communication Before Price Haggling: A Tale of Two Orientations

Marketing Science · 2022
被引 9
人大 AFT50UTD24ABS 4*

中文导读

研究了未承诺参考价格如何因买方搜索而内生可信,从而调节高成本和低成本卖家欺骗性沟通的动机。

Abstract

Uncommitted reference prices can be endogenously credible because buyer search can regulate both high-cost and low-cost sellers’ incentives for deceptive communication.

产业组织微观经济学营销策略沟通