How Do External Networks and Strategic Targeting Impact Open Innovation in the Global Auto Industry
研究了全球汽车组装商和供应商在开放式创新中如何利用外部网络来应对竞争风险,发现企业主要通过名义外部链接进行渐进式而非激进式技术项目。
This research examines the interactions between open innovation (OI) strategies and competitive behavior in global automotive assemblers and suppliers. We show that these firms behave differently when engaging external networks to limit downside risks when dealing with competitors (and rivals). Specifically, we find that firms cross external firm boundaries for incremental, but not radical technology projects using nominal external links. Our results are aligned with emerging innovation trends in the auto industry where the locus of innovation has evolved upstream in the digital age, from final assemblers to suppliers. This study provides support for a theory to explain inter-firm competitive dynamics within OI contexts. In particular, it provides an explanation for boundary selection criteria when engaged in OI projects. We conclude with implications for theory and practice and provide guidance for potential future research.